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J-Oil Mills' Vision

Mid- to Long-Term Growth Strategy

In order to achieve stable growth over the medium to long term, we are promoting a growth strategy toward 2030.

Sixth Medium-term Business Plan

Strategic Objectives for 2021-2026

In our Sixth Medium-Term Management Plan, we will further hone our strengths - customer contact, technological capabilities, and ingredients - as well as our ability to deliver these strengths and to solve problems by sincerely listening to customer feedback and making proposals. By strengthening and integrating our marketing, research and development, production, and sales, we will maximize the value we provide to customers as a "Deliciousness Design®"company.

Sixth Medium-term Business Plan

Specific Strategies

1. Marketing and brand strategy

  • We aim to increase our corporate value by combining our communication brand "JOYL" with customer-oriented marketing and product development, and by doing so, to become a company that is loved by customers for a long time.

2. Promoting high added value

  • Our long-lasting oils, which use our proprietary technology "SUSTEC®," and our Fry Ecosystem, a new type of frying oil solution, will reduce the burden on customers and the environment, and bring about a revolution in the frying oil market for commercial use.
  • Through the Smart Green Pack® series of environmentally friendly edible oils that use paper cartons, we will expand sales of growing category products with added value such as flavor and functionality.
  • The texture material business is a further development of our existing starch business. Centered on the new series "TXdeSIGN," we process carefully selected starches with our own unique technology to create new textures with characteristics such as fiber feel and extensibility for a variety of cooking situations and food processing.
  • By combining our unique technology with a variety of ingredients, we aim to expand our plant-based food lineup and become a leading plant-based food company in Japan.

3. Improving profitability of general-purpose oils

  • Amid major fluctuations in grain prices, we will promote pricing strategies and structural reforms to improve profitability in order to turn our core oil and fats business into a stable earnings base for the future.

4. Strengthening overseas expansion

  • Using our unique technologies and products, we aim to strengthen our texture business, business for the confectionery and bakery industries in the ASEAN market, and our fine and soy sheet businesses in the North American market.
  • In addition to organic growth, we will pursue opportunities for discontinuous growth in the North American and ASEAN markets.

5. Value Chain & Business Process Reform

  • In the supply chain, we will promote inventory reduction, SKU reduction, and partnerships. We will also optimize indirect departments, utilize IT and digital transformation, and reform business processes to further improve efficiency.

Combining funds generated from the above strategies with external fund raising, we will allocate the cash generated by fiscal year 2026 to growth investments, including M&A, and capital investments. In addition, we will steadily and continuously strengthen returns to shareholders, aiming for a consolidated dividend payout ratio of 40%.

Related Documents

May 20, 2021 Announcement of the Sixth Medium-Term Management Plan "Transforming for Growth"

May 20, 2021 Announcement of the Sixth Medium-Term Management Plan "Transforming for Growth"

May 20, 2021 Sixth Medium-Term Management Plan Briefing Materials (3,199KB)

November 16, 2022 Notice of revised medium-term management plan

November 16, 2022 Notice of revised medium-term management plan

November 16, 2022: Presentation materials for the review of the Sixth Medium-Term Management Plan (1.59MB)

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